A call to action, or CTA, is a term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales.
To be effective, a call to action should be obvious and should immediately follow the marketing message.
Call to action tends to come at the end of a marketing message and they focus on what’s next for the reader. They could;
• Drive them to make purchases
• Invite them to take part in something
• Direct them to another site to answer questions
• Ask them to sign up for something
• Reply to messages to get started
A call to action can take different forms like;
i. Text hyperlink
ii. Plain text with no link
CTAs that create a sense of urgency will also help increase conversions.Some of the tips for a killer call to action include:
i. Take advantage of FOMO.
Fear of missing out also known as FOMO is a great motivator for CTA. People fear they might lose an opportunity that might not come around again and therefore be quick on any deals.Mentioning a sale or promotion is the best form of taking advantage of the FOMO. For example, you could employ the CTA “buy now while stock lasts!”
ii. Provoke emotion or enthusiasm.
If you want to get an emotional response from your users, go for longer call to actions, incorporate more modifiers to get the desired effect. If your CTA is enthusiastic, your users will also be enthusiastic. Take, for example, “buy now and get 40% off”, not only have you provided them with a benefit, but also who would not want to purchase at a subsidized price?
iii. Give a reason why they should take the desired action.
What’s in store for them? Will it help them lose weight, save money, or do their jobs better? This ties with your unique selling point. A good example would be like, “call today to schedule your free consultation!” Here you’ve stated what needs to be done by the user(call today) and also given them a reason why they should take the action(free consultation).
iv. Use strong action words.
It’s all about being clear and concise. Having short and strong CTAs is not only more persuasive but its also necessary due to the character limits on ads. Start with a verb(subscribe) and follow with an adverb(today) or a subject(mailing list).
For example, in e-commerce common CTAs are buy, shop, order, reserve in a non-profit organization you can employ donate, volunteer, adopt, give support.
v. Use numbers when possible
Consumers respond well to seeing discounts, promotions, incentives, and pricing. This helps the company in determining how well they respond to these and the sales it brings about. When an opportunity comes up, why not appeal to your consumer with it?
If a consumer sees your pricing info and ends up clicking the link, this shows they’re still interested in your product. This has an increased chance for a conversion.
It clear that when text messaging when used properly it can contribute bring immense benefits to your business. However, the success of all this start with having selecting the right bulk SMS provider that has the best platform for setting SMS campaigns, reporting and segmenting according to your needs.