It is crucial for every contractor to claim business listings. Claiming business listings will help spread your name and reputation. If you have not claimed your business listing, there are things that you can do. However, it will be to your benefit if you know things about unclaimed businesses listings first.
You must know that there are many sites that create listings for you – whether you ask them or not. Some listing sites include Google My Business, LinkedIn, Better Business Bureau, Home Advisor, Yelp, Twitter and Yellow Pages.
Introduction to unclaimed listings
Keep in mind that unclaimed listing will have information about you – whether right or wrong. Listings will display your phone, address, and reviews for your business. If the listing gets it right, it is a good opportunity to showcase your business. If they get essential details wrong, it can badly affect your business. People can leave reviews as well and if the reviews are negative, you do not have the chance to respond.
You might wonder where unclaimed listings come from. Many listing sites pre-populate their own directories, which they amassed from online business directors and sites called aggregators.
Inconsistencies are not good for the business
Details about your business are out there on the Internet – in fact, it is in more places more than you know about. While this is good for you, there will be inconsistencies in your NAP (Name, Address, and Phone number). Remember that Google and other search engines look for consistency as one aspect of judging how valid your business it.
What to do with Unclaimed businesses listings?
As a contractor, you can control the listings by claiming it. Here are different aspects you need to consider when you claim business listings:
- Claim and correct your listings: the first step is obvious –claiming the listing. When you claim it, make sure that you correct any errors in the NAP (Name, Address, and Phone number). Once claimed, Google will consider it verified thereby considering you legitimate. With this, you build trust instantly, especially with your visitors.
- Enhance important listings: the next crucial step is to enhance important listings with descriptions, photos, logos, business hours and other information specific to your site.
- Monitor and refresh: when it comes to monitoring your listing, you can simply check them at least three to four times a year. To ensure that you do not miss it, you can utilise spreadsheet allowing you to keep track. If you have major listings, you can add new contents like status updates and photos regularly. It is prudent if you put it on your work schedule and set up notifications.
There are a large number of sites that generate data from different aggregators. The listings will be hard to correct. If you do not want to personally deal with claiming, you can look for other contractors that can manage your listings. With the help of advanced software tools, correcting and monitoring listings across the leading listing platforms will be beneficial.